What leaders are saying about our book
We have been sharing Thinking the Unthinkable’s findings around the world since launching our new book in June 2018.
Here’s what some of those who have read it have been saying.
So, I just finished reading TTU on my flight home from Oslo and am blown away, what an incredible book. I took a huge amount of notes as there are so many ideas to follow up on and unpack. Congrats again, this is awesome. A real game changer.
Google Head of Industry, Retail
I must congratulate you both on an excellently and compelling narrative - I particularly like the style – it’s hard to ignore what you are saying, unless as you say you are in complete denial!
I know all this from my work and experience over the last 12 years, and it was fantastic to put a geopolitical context for it.
Entrepreneur and Founder of Heart In Business
I finished your outstanding book while vacationing with family in China. You and I share so much in values and observations! And I’ve certainly learned from you through your great book as well. Yes indeed—political correctness and career conformity per se will kill people’s bright future…
Founder and CEO Three EQ
You will be surprised by the degree to which senior leaders were willing to say how unprepared they and their organizations were to deal with the unthinkable—including many who did so on the record … These weren’t people who normally cry wolf.
Senior Fellow for Innovation and emeritus member of the Board of Directors of the Alliance for Peacebuilding
This is an amazing piece of work! It deals with the little-known irony that those with the most decision-making power often feel under the most pressure to conform to the systems and norms around them.
This explains why our institutions, whether national, regional or international, have been caught off guard. And why we are stuck in reactive, rather than proactive, mode.
The need for a strategic overhaul in our thinking is widely acknowledged, though few know how to go about it. I think giving a copy of this book to every world leader would be a good place to start.
Former President of the UN General Assembly, Foreign Minister of Slovakia
I can say, very genuinely, that what you’re working on is hugely important. But it is also difficult because it is human nature to react to crises but not to prepare for and pre-empt them.
CEO, The World Bank
Lord Martin Rees
This book is timely, scary and important. One hopes it will be widely read, and that it will resonate with those in demanding senior roles in both public and private sectors who are overwhelmed by the fast-changing and complex challenges they confront. Still more importantly, one hopes that it will trigger wide debate and thereby help to reduce the probability of the ‘unthinkable’ setbacks that threaten our current civilization, threats about which too many people are still in denial.
Astronomer Royal, Co-founder, Centre for the Study of Existential Risk, Cambridge University
Professor Sir Cary Cooper CBE
With so much change in business and in the political arena, you can either play safe in responding, or as this wonderful book encourages the reader you can “thrive on change”. Thinking the Unthinkable engages leaders to engage with ideas that may appear or may be in the short run disruptive but will lead to innovative outcomes, products and services. This is a must read for all leaders in all sectors!
ALLIANCE Manchester Business School
Lord Mark Price
Fear, uncertainty and discontent is growing. Politicians and businesses are struggling for the answers. The age of the power of nation states is drawing to a close. But what will replace it? In this thoughtful book the issues are explored, and a well-reasoned case put forward to Think the Unthinkable.
Founder Engaging Works, Author, former Managing Director of Waitrose, former Deputy Chairman of John Lewis Partnership and former Minister for Trade and Investment
Dr Parag Khanna
A connected world is a complex world. Once stable sand piles are cascading all around us in the economic, social and political and strategic domains. As some of today’s most important government and corporate leaders confess to authors Nik Gowing and Chris Langdon, they feel helplessly behind the pace of change. And yet, we are all price takers, but we are not helpless. Read this important book for guidance on navigating a world of unthinkables.
Author, Connectography: Mapping the Future of Global Civilization