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Digital footnotes

Expanded digital footnotes from Thinking the Unthinkable – the book.

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269 18
Pepsico

This and subsequent remarks are from an interview with Indra Nooyi on the Freakonomics Radio podcast, 31 January 2018.

270 18
Pepsico

Performance with purpose, PepsiCo, 17 October 2016.

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Pepsico

op cit. Performance with purpose.

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Pepsico

‘Pepsi pulls controversial Kendall Jenner ad after outcry, NBC News website, 5 April 2017.

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Pepsico

21 September 2017.

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Pepsico

op cit. Indra Nooyi interview for Freakonomics Radio.