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Privacy notice

How we use your information

This privacy notice tells you what to expect when Thinking the Unthinkable Ltd. collects personal information.

Content Management System

We use a third party service called Perch to manage our website. Perch requires visitors that want to post a comment to enter a name and email address. Our website search and decision notice search is powered by Perch. No user-specific data is collected by either TtU or any third party. For more information about how Perch processes data, please see Perch privacy policy.

Visitors to our website

When someone visits we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website. If we do want to collect personally identifiable information through our website, we will be up front about this.

We will make it clear when we collect personal information and will explain what we intend to do with it. For more information, please see Google's Privacy Statement.

Data storage and security

Personal data collected by Thinking the Unthinkable is stored securely and we will take all reasonable precautions to prevent personal data from being lost, used or accessed, altered or disclosed in an unauthorised way.

We limit access to your personal data to members of staff, agents or third parties who have a business need to know. Your personal data will be used only on our instructions and subject to strict obligations of confidentiality. Without your explicit consent we will not sell, distribute or lease to a third party any of the personal data we collect unless we are obliged or permitted by law to do so.

In the unlikely event that we suffer a data breach, we will notify you and any applicable supervisory authority, when we are required to do so.

Personal contact details are stored in a CRM Database produced by Zoho. For more information on the privacy practices of the Zoho CRM system, please see Zoho's privacy policy for more information.


We use a third party provider, MailChimp, to deliver our e-newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see MailChimp's privacy notice.

Links to other websites

This privacy notice does not cover the links within this site linking to other websites. We encourage you to read the privacy statements on the other websites you visit.

Your Rights To Know What Personal Data We Hold And Control And How We Use It

You have a legal right to know what personal data we hold about you – this is called the right of subject access. You can exercise this right by sending us a written request at any time. Please mark your letter “Subject Access Request” and send it to us by email using the details in the “How to contact us” section below.

You also have rights to:

  • prevent your personal data being used for marketing purposes
  • have inaccurate personal data corrected, blocked or erased
  • object to decisions being made about you by automated means
  • object to our using your personal data in ways that are likely to cause you damage or distress
  • restrict our use of your personal data
  • require that we delete your personal data
  • require that we provide you, or anyone that you nominate, with a copy of any personal data you have given us in a structured electronic form such as a CSV file

You can find full details of your personal data rights on the Information Commissioner’s Office website.

Complaints or queries

Thinking the Unthinkable takes any complaints we receive about privacy very seriously. We encourage people to bring it to our attention if they think that our collection or use of information is unfair, misleading or inappropriate. We would also welcome any suggestions for improving our procedures.

You are also entitled to make a complaint to the Information Commissioner’s Office which you can do by visiting their website. Whilst you are not required to do so, we encourage you to contact us directly to discuss any concerns that you may have and to allow us an opportunity to address these before you contact the Information Commissioner’s Office.

How to contact us

If you want to request information about our privacy policy you can email